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WAFL scores major deal
Posted Mar 4, 2010 - 17:23 PM
LEADING national insurer AAMI has joined forces with the WA Football League, in what is being called the largest individual sponsorship deal by the League in the past two decades.
The insurance giant has agreed to become the naming rights sponsor of the WAFL competition for the next two seasons, in a deal reportedly worth over $500,000.
The AAMI logo will appear on all club jumpers, game balls and ground signage and will be added to the trademark WAFL badge, with AAMI having the option to extend the partnership after two years.
The competition will be rebranded as the AAMI WAFL premiership season as part of the package, which will include an added $20,000 commitment to sponsor a new player of the week award.
WAFL operations manager Clint Roberts said it was great news for the league and would help build on the outstanding success of last year’s competition, which attracted the largest season attendance for 15 years.
“We are thrilled to have secured AAMI’s support for the 2010 season and beyond,†he said.
“We think we’re on track to continue that improvement and I think they’re all things that AAMI would be looking at.”
Roberts credited last year’s attendance records, combined with the high number of WA footballers drafted into the AFL as factors that helped clinch the deal.
Last year’s competition drew 245,289 people, which was the biggest attendance for a WAFL season in 15 years.
As part of the deal, an AAMI WAFL Player of the Week Award will be featured in the game’s Football Budget magazine and promoted on Nova FM and Network Ten.
AAMI will award $250 to the Player of The Week, and $250 to the player’s Western Australian club of origin.
The WAFL Player of the Year will be announced on Network 10, and will win a $5000 cash prize.
AAMI’s executive manager John Bennetts said the WAFL would be an important component of the company’s marketing strategy in WA.
“We are delighted to be entering into this partnership with the WAFL,†he said.
“This is AAMI’s first sponsorship investment in the West Australian market, and we could not think of a more appropriate entity than the WAFL to connect the AAMI brand with.
“AAMI looks forward to a long and mutually beneficial partnership with the WAFL and in particular, supporting grass roots football in Western Australia.â€
MEANWHILE Claremont ruckman Michael Warren has signed on with Shane Woewodin’s East Fremantle for season 2010.
The 27-year-old played 113 games for the Tigers, and hit his peak in the ruck during the 2008 season, with 219 hit-outs.
Warren, originally from South Bunbury, was selected by Fremantle with the 41st selection in the 2004 AFL Rookie Draft, and was elevated to the senior list at the end of the 2005 AFL season.
He made his AFL debut against Melbourne at the MCG in Round 7, 2006, but was delisted by Fremantle at the end of the 2006 AFL season without playing another game.
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