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WAFC gets major boost with multi-million-dollar deal
Posted Jul 30, 2010 - 11:50 AM
By Mr Dandalooa
Carlton United Breweries has signed an extended contract to be a major sponsor of WA footy and have exclusive service at Subiaco Oval.
The contract for the massive brewing company based in Abbotsford, a suburb of Melbourne, in Victoria, was due to expire at the end of this year after a decade-long relationship.
It’s understood that both the WA Football Commission and CUB will today announce a fresh 10-year deal worth more than $4 million a season.
The West newspaper has reported that previous deal was worth $30 million to WA footy, where CUB poured 250,000 litres of beer at the venue each year.
Quoting Western Australian Football Commission chief executive Wayne Bradshaw, the paper said renegotiation of the CUB contract was an important issue for the WAFC, which is also concentrating on a naming rights deal for Subiaco Oval.
“CUB has been a long term supporter of football in this state and we’re extremely pleased to be able to extend this partnership through the next decade,†Bradshaw was quoted as saying.
He said the multi-million-dollar investment would help the WAFC invest in and support all levels of the game, from grassroots to elite leagues.
FootyGoss has learned that the sponsorship deal, which will run from 2011 to 2020 includes a suite of sponsorship and pourage rights including sponsorships of Fremantle and West Coast, naming rights for the Carlton Mid Derby, and pourage and sponsorship rights at WA amateur footy clubs.
According to austadiums.com, the vision for Subiaco Oval is ultimately a world-class 60,000 seat stadium with multi-purpose capabilities and state-of-the-art facilities to provide the best sporting and entertainment experience for spectators.
The proposal being mulled over will allow the state government to pursue further urban revitalisation in Subi by sinking the railway line and developing the land on top.
``The redevelopment of Subiaco Oval creates an opportunity to provide, upon completion, a unified stadium with a contemporary design reflecting the dynamics of sport and entertainment on one hand and acting as a significant piece of civic architecture on the other,’’ the site said.
``It is also a cost-effective option for the state and federal governments and the WAFC to establish a world-class stadium with multi-purpose capabilities.’’
The WAFC’s strategy is to use and build upon the $108 million of existing infrastructure at Subiaco Oval rather than make this huge financial and social investment redundant.
Families and sports lovers are set to be the big winners in the full proposed redevelopment with the number of seats available to them increasing by more than 15,000, while corporate seats increase by just over 1,000.
The WAFC’s vision is to redevelop the oval in a way that significantly increases the use of public transport by spectators through new rail, bus and parking strategies.
